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About The Author
Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.
Five Reasons to Blog for Business
Posted in Blogging, Branding, Writing - 3 Comments
There are some great business blogs out there…instructional, entertaining, thought-provoking, inspiring. What kind of blog will you do? You have plenty of professional insights of your own, and there are lots of reasons to share them with us.
Build your brand. A blog gives you the space to expand your audience’s perception of your company in a way that social media and many websites do not. In your blog, you can be more immediate, go in-depth, take side trips, be a little more provocative if that’s your style.
Show your expertise. People will come back again and again to a blog that gives them something they can use. They will buy from—or hire—the person who clearly knows how to add value.
Engage your audience. Whether you’re looking for donors and volunteers, testing an idea for a new product or service, or soliciting feedback about your service, you can start a conversation on your blog. You may get some input you weren’t looking for, but how you handle it will speak volumes about your company.
Get a free website. Even if you don’t actually sell anything over the web, and your business is very small with a limited budget, you can give yourself a professional website. There are excellent free tools like WordPress that will let you set up your brand and look bigger than you are. You will be limited only by your creativity and energy.
Earn points with search engines. Google, Yahoo and other search engines reward original content that is refreshed often at popular websites. You have to think in terms of what the internet surfer is searching for, but don’t write your blog like one big bag of keywords. If your content is original and engaging, you’ll get noticed.
If you are a CEO or own your own company, there are even more reasons to have your own blog. Read on…
Tags: Branding, business blog, business writing, marketing blog, tips for bloggers, writing tips
3 Responses to Five Reasons to Blog for Business
Posted On 2011/01/10 at 10:42 pm by Andrew B. :
I like how you took Sonia to task today (1/10/11) about business blogs. Her response was hilarious: “You provide the product (content), the reader “pays” with time and attention, which is, let’s face it, much more valuable than currency is. ”
Tell that to the bank, Sonia.
(I generally like her, but she gets a little too soap-boxey sometimes.)