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  Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.

  

  
  

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10 reasons blogging is the most important thing you can do.

Posted on 2011/06/30 by Kim Phillips

Posted in Writing - Leave a Comment

Of course you have a website, and you’re probably into Facebook, LinkedIn and Twitter.  But if you really want to attract fans to what you’re doing, start a blog.

1. Search engines love blogs. This is the best reason to do it.  Google and the others want fresh, relevant content with keywords people are searching for. And the blogging platforms are built for search engines to see.
2. Blogs are easy to set up. There are a number of free, user-friendly platforms; we like WordPress.  They can be customized to your brand, too.  Posterous takes no technical skill to set up and you can do your posts via email, even.
3. It’s easier than updating your website. Chances are, your website’s content management system isn’t as user-friendly as your blog site is.  (You should update your website once in a while, too.)
4. People don’t even have to look for your blog. They can subscribe to your blog [please subscribe to this one ] via RSS or email, so new posts come to them automatically.
5. You have a lot to say. You may not believe this, but you’re fascinating.  You have a ton of professional knowledge and experience that can help other people in their jobs and lives.  People love expert advice.
6. A blog can put a human face on your business. Your website probably has a lot of factual, operational, and organizational information.  In a blog, you can be more personal.  There are some terrific CEO blogs out there.
7. A blog can be as engaging as a Facebook page. There are wildly popular blogs with thousands upon thousands of subscribers who comment regularly.  Those comments can give you huge insights to what people actually want from your business.  Take a look at Seth Godin’s blog and notice the number of likes and retweets.  And there’s nothing earth-shattering in it.
8. Your blog can reach out in other ways. Tie it to your your Facebook page, feed it into Linked In, tweet its existence, make a place for it on your website’s home page like this one.  Use the blog to promote those activities, and vice versa, to maximize your impact.
9. A blog can take the place of a website. Most of the blog platforms allow for extra pages and all kinds of whistles and bells, like contact forms and e-commerce.  You may not need a custom website built from scratch.
10. You can use a blog to reach niche groups. Let’s say you’re a nonprofit with a lot of different constituents…the people you serve, donors, volunteers, policy-makers, etc.  Use a blog to speak to one of those groups with information that addresses their concerns and builds the relationship.

Are you ready to start your blog and want some help with strategizing?  Setting it up?  Writing or editing?  Contact us.

Tags: Blogging, marketing blog, tips for bloggers

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