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About The Author
Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.
5 signs you might have jumped into social media too soon.
Posted in Blogging, Content management, Marketing Planning, Social Media - Leave a Comment
When it became obvious that social media platforms like Facebook, Twitter and LinkedIn would be useful for business as well as for sharing funny cat videos and updates on weekend activities, we all dove right in. Did you jump too soon? Here are some signs that you might have.
1. I’m drowning. So many places to post, and they all work differently. What should go on Facebook? What works best on Twitter? What the heck is GooglePlus? How come that video link doesn’t work? The boss wants me to “put everybody on LinkedIn.” My pictures are too big. Help!
2. Some days, it’s just too shallow. No ideas. Nothing to write about. Need to do an email newsletter and a blog post, not to mention that old-school brochure staring at me from the corner of my desk. Total writer’s block. Maybe I’ll just post pictures of my dog.
3. The pool seems crowded. Somebody got the great Twitter handle I wanted, and the special Facebook URL, too! Grrr.
4. There’s nobody around. Didn’t put social sharing links on my e-newsletter or my website, or links to my website on my social media posts, so nobody visits. Hello?
5. I’m treading water. The Facebook page I set up is just sitting there, and I haven’t written a blog post in six months.
Help! It’s time to review your social media activities and come up with a social media plan for the new year that is strategic and supports your other communications. Ready?
Tags: Social Media