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  Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.

  

  
  

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Is your website content up-to-date?

Posted on 2011/11/15 by Kim Phillips

Posted in business writing, Content management, Online Marketing, SEO - Leave a Comment

Recently Google made changes to its search engine algorithm to reward websites for “freshness.” That means Google is looking harder at how often a website’s content is updated, in order to return the most relevant information for information seekers. Are your competitors updating their sites more often than you update yours?

Creating new, fresh and compelling website content can seem like a daunting task, but the information your website visitors need is all around you. It just needs to be gathered, polished up a bit, and loaded to the site regularly. The first step is making a list of the types of information your customers–and potential customers–want to know…not the same as what you want them to know.

Is it time to update your website?

Tags: business writing, Content management, Get Lucid Marketing, marketing blog, search engine optimization

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