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About The Author
Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.
Bowing down to Tebowing.
Posted in Branding - Leave a Comment
Updated 1/14/11—Dropping to one knee for a brief chat with the Creator has now become a craze known as “Tebowing.” Denver Bronco Tim Tebow is a brand, and he’s doing a great job of promoting it both online and on the field. In school, Tebow was known for his open—and seemingly earnest—praise of his God. When he hit the NFL, he toned it down a bit. One wonders if Tebow’s handlers counseled him that too much religion could limit his marketing prospects; if they did, they were wrong. “Taking a knee” isn’t just a clock-management move for quarterbacks, it’s now a gesture done everywhere from shopping malls to wedding photos, as seen on the tebowing.com website.
Slavishly aping Tebow’s genuflection exalts the former and cheapens the latter. In the short term, he will reap the benefits others are sowing. But hype often goeth before a fall. The Me-Too crowd will turn their attention elsewhere and, in the meantime, one athlete has become larger than the thing that made him a marketing phenom. Make that…bigger than both things.
Much funnier and more to-the-point is Jimmy Fallon’s “Tebowie” video.
Tags: jimmy fallon, tebowie, tebowing, tim tebow