Facebook users’ heads will explode.
Posted in Branding, Social Media - Leave a Comment
If you have been annoyed by the number and scope of Facebook changes in the past, get ready for your head to pop right off. Facebook is changing Profiles to Timelines, so what you see when you sign in will look nothing like it does now. It will look more like a mini-website or a blog site. Some samples:
(Click on any image for the source.)
The outcry will be loud and long. Some people will bail on Facebook forever. Where will they go? Maybe to Google+ or maybe away from social media for good. Google+ has some advantages: it’s cleaner and easier to use, and it probably seems like chance to redeem oneself after the hangover of too much intake on Facebook. We’re guessing that Google+ gets plenty of notice on Google.
The new Facebook Timeline will be a bit good news for businesses if Facebook rolls it out to business pages, too. The big “cover photo” (see above examples) offers a place for some giant branding. It remains to be seen whether enough folks stick around to see it.
You can get the Timeline now or you can wait until Facebook implements it for you; click here for an introduction and to get Timeline. Once you have it, you’ll see that all the stuff you’ve input to your page will show up in chronological order. You’ll have seven days to edit your past in Timeline, then it’s there forever.
Will you dive in now, or bail? Comment here.
Tags: Facebook, facebook timeline, lucid at random, lucid marketing, Social Media

Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.

