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About The Author
Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.
Social media isn’t so special.
Posted in Advertising - Leave a Comment
Far be it for me to question the deity of Seth Godin, but his blog post “The trap of social media noise” misses a few key points. First, everyone has always thought he or she was a marketer. How many times does someone run down to Accounting and say, “Scoot over, let me do that?” Second, business communicators have always preferred to talk about themselves: “You’ve made us the number one car dealer in New Jersey” or “Over one million dollars in real estate sales!” is no different than “We need one more “like” on Facebook!” Finally, the level of discourse has always been loud, and low; remember the OxiClean guy (may he rest in peace)? Bad advertising abounds.
Technically, social media isn’t advertising; it should be a conversation. But Godin’s post acknowledges that business communicators are using it as just another advertising channel. People don’t mind being sold to if you’re selling something they want, and social media can do that in all kinds of ways. It’s not so different than the old ways, it’s just cheaper to get into. But the cost of screwing up is high.
Tags: Advertising, business blog, lucid marketing, marketing blog, Social Media