-
About The Author
Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.
5 great reasons to look at marketing outside your industry.
Posted in Business Practices, Marketing - Leave a Comment
For the most part, music industry marketers tend to look at what other music industry marketers are doing. Financial service marketers follow what other financial service marketers do. Same for nonprofit marketers, legal marketers, tourism marketers and so on. Whatever business you’re in, there are some excellent reasons to look at what marketers in other industries are doing.
1. Get outside your comfort zone. We tend to be happiest where we are and to resist change; that limits our thinking.
2. Look different. The primary objective of all marketing should be to stand out from the competition; if bicycle shop #1 markets itself the same way bicycle shop #2 does, it won’t be clear why bicycle shop #1 is a better choice.
3. Learn new techniques. If you are in a conservative industry, check out how the popular, more “out-there” businesses market themselves; see if there are methods you can apply to your own business.
4. Impress the boss. Show the head honcho that you’re a creative thinker. If you’re the boss, you may just impress yourself.
5. Take some risks. All great marketers do this. Try out some things; it’s okay to fail now and then. Experience is what you get when you don’t get what you want.
If you find yourself reading the same blogs, networking with the same people in your profession, attending the same rubber-chicken lunch-and-learn groups, step out. Find an industry that’s 180 degrees different from yours and go to their next meeting. It may just be what you need to re-energize your marketing.
What are your ideas for getting outside your industry?
Tags: kim phillips, lucid marketing, marketing blog, marketing tips