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  Kim Phillips is an independent marketing consultant specializing in branding, communication strategy, creative writing and design, online content, email marketing and social media.

  

  
  

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Great websites that don’t have to be.

Posted on 2012/01/21 by Kim Phillips

Posted in Website Design - Leave a Comment

If you’ve ever tried to do any of these things in person – renew your driver’s license, find income tax forms, or get information about doing a bulk mailing – you may have hit a wall of red tape and indifference. Doing these things online, and much more, can now be fast and pleasant. What is the motivation for government and quasi-government entities to build websites with such visual and functional elegance? You might say it’s to save money by reducing the need for actual humans to do the work, but they could do that with clunky websites and still hire less people. If you’ve ever been to the post office in the rest of the world, you may not have had a fast, pleasant experience. (I’m guessing Germany has an efficient postal system but have never tried it.) Here are three websites that are fabulous, whether or not they have to be.

www.irs.gov | www.tennessee.gov | www.usps.com

True, the post office now has competition, but can anyone really eliminate snail mail from their lives?

What is your favorite great-but-doesn’t-have-to-be website?

Tags: great websites, IRS website, post office website, state of tennessee website, website design

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