The Essentials of Email Marketing (PDF)
What you need to know to create email campaigns that people will welcome to their inboxes.
Graphic File Formats: What Works Where (PDF)
A straightforward explanation of the most common types of graphics files, how they are made, and how to use them.
Case Study: Evins Mill Has the Right Mix (PDF)
Owner of a local inn/conference center combines a website, a suite of blogs, e-news and social media to create loyal fans.
How to Get the Most from a Commercial Printer (PDF)
Learn how to choose a printing company, manage printing projects for both digital printing and traditional offset printing, and submit bids that will turn your printer into a partner working for your success.
The Value of White Space (PDF)
Basic principles for adding interest to your layouts, making them both memorable and effective.